Beach Bar Marketing – Word-of-Mouth

Beach Bar Life Word-of-Mouth 

In today’s hospitality drink industry having fantastic cocktails and a terrific atmosphere is just the beginning. Today’s beach bar or neighborhood tavern owner needs to make use of every available marketing strategy to get new customers to come in and keep patrons coming back. As cliché as it sounds, they must think outside the box. Their promotional ideas and marketing philosophies must have the reach of a fully-armed Octopus. Increasing their grasp and reaching even more of their share in the niche bar business market.

BeachBarLife.com offers many elements you will require in this attention generation marketing world. Submitting your bar business on www.BeachBarLife.com is a complimentary and awesome method that will get your bar business noticed and get customers in the door. BeachBarLife.com offers features and enhancements needed in this online social media run world.

However, I’d be remiss if I were to say submitting your beach bar or special watering-hole on www.BeachBarLife.com is all you’ll need to attract new customers.

Before the internet boom, a business owner wouldn’t think of opening a business without being listed in the Yellow Pages, the same goes for online directory registration today.

Everything starts with “Pride of Ownership,” it is your first marketing tool. It is the first approach to induce new customers to come in and keep patrons coming back. If you don’t like your bar or tavern, neither will your customers.

So, before worrying about your marketing methods, make sure you and your current customers love being at your place. If they love your place, they’ll tell their friends.

Beach Bars Number One Advertising Tool – Word-of-Mouth

When folks get together, they start talking about the things they like, places they like to go, that’s “word-of-mouth” advertising, it’s that simple. Having your business in that conversation is word-of-mouth advertising. In the advertising and marketing world, word of mouth is the cheapest, yet most valuable advertising tool. Word-of-mouth will influence as much as fifty percent of decisions you, your current bar crowd, and new bar customers will make. Those customers you have right now, the ones sitting in your bar drinking a cold one, should be a part of your advertising strategy.

Pareto’s Principle

Pareto’s Principle or the 80/20 “rule” can be attributed to marketing in the hospitality bar industry, as well. The principle states that 80 percent of the effort in any cause is contributed by just 20 percent of the people involved, or in financial dealings, 20 percent of the people generate 80 percent of income.

So, if you look at it that way in your bar business, a handful of repeat customers account for most of your income. Or, 80% of your business comes from 20% of your clients. Therefore, it is important to continue to provide exceptional service to all customers but focus on cultivating your best customers. Make them feel more important. And, enlist more of their help through social media. Most of them would gladly help if they only knew how. Consequently, shrewd bar owners take care of their regulars and their regulars assist them to develop their bar business.

Make them feel more important. And, enlist more of their help through social media. Most of them would gladly help if they only knew how. Consequently, shrewd bar owners take care of their regulars and their regulars assist them to develop their bar business.

Attention Generation Marketing – Social Media

Another excellent word of mouth marketing approach is actually the simplest. All you need to do is be friendlier to your staff and your existing customers. Your happier staff will make your client feel better and more satisfied, in return, they’ll come back. Perhaps the next time they’ll bring along a friend or better yet the office. Try it for two weeks. Try it for two weeks. I promise you your bottom line will improve.

There are several other techniques to encourage word of mouth attention generation marketing. Here are a few tactics that are easy, inexpensive, and work if done correctly.

Here are a few tactics that are easy, inexpensive, and work if done correctly. As the owner, you should also be the instructor employing (without pay, of course) all customers as your word of mouth messengers.

Show your best customers how to use social media to help you with marketing. A simple “like” on Facebook, or a shared photo on Instagram can go a long way in getting people interested in your business, but local reviews are very effective. Ask your preferred customers and staff to write reviews on Yelp, TripAdvisor, CitySearch, and BeachBarlife.com niche type rating and review sites.

You Must Listen, Really Listen

One of the greatest words of mouth marketing tools is taking notice of what people say. Paying attention to what is said is of particular importance when it concerns your employees.

During work hours, the ability to truly pay attention when listening to the comments from your staff and regular customers involves various steps. First, place your ear muffs in your pocket. Now that your ears are uncovered, open your heart and take a user-friendly mindset. While being mindful and aware of your hospitality businesses conditions, always study your customers and your staff’s eyes, observe their body

While being mindful and aware of your hospitality businesses conditions, continually study your customers and your employees’ eyes, watch their body language and listen to what’s being said. Most people do NOT listen to hear but listen to respond. If you listen to what your people are telling you, you may avoid negative word-of-mouth comments at the source.

Maximize Your Menu

I’m a firm believer that beach bars, Tiki bars, neighborhood saloons, local taverns, and watering-holes should generally have their own, easily changeable, and separate cocktail menu. The reasoning behind creating your own cocktail menu is three-fold.

I’m a firm believer that beach bars, Tiki bars, neighborhood saloons, local taverns, and watering-holes should have their own, easily changeable, and separate cocktail menu.

The reasoning behind creating your own cocktail menu is three-fold.

1. It allows for up-selling. It gives your business an extra feather in your cap. But, more importantly, it gives you links for a better site ranking.

Even if you serve only limited pub grub or bar food, having a cocktail menu online that can be indexed by search engines, aids you in being discovered online by potential customers through search engine results pages (SERP).

2. It allows you to list each drink’s ingredients. It is suggested you list the key liquor first, and then any other liquors or liqueurs. To conclude, be sure to reference smaller ingredients with quantities (a pinch or a sprinkle of spice is considered a measurement, so don’t try to get too concise). This includes simple syrup, bitters or garnishes, toward the end. It’s imperative to balance the copy if you truly want a word of mouth drink menu.

3. Finally, it allows you to use “explosive” adjectives to explain its taste, structure, and a little of its history when relevant. Explosive adjectives are the power expressions that sell, such as “fresh squeezed,” “flavorful,” “minty” Mojito, “Low-carb” or “all-natural.” A comprehensive portrayal can be beneficial, but an overblown, wordy portrayals can appear showy and might make a customer choose a well drink, so don’t over think it.

Strategically Place Profitable Drinks.

One last tip for your menu is that people are inclined to start reading at the top right-hand corner of the menu first. Make sure to intentionally position your more profitable drinks in these areas attract the eyes of your customers to push your most profitable drinks. The more attention you draw to them, the more likely they are to sell.

More Marketing Strategies

Millennials, those born between 1978 and 2000, are now 78 million strong, send 50 plus texts a day, and possess the highest average number of Facebook “friends.” They are a force that can’t be overlooked or underestimated. That’s why certain other forms of word of mouth advertising and promoting your beach bar – watering-hole is so crucial.

So, even for something as basic as word of mouth attention marketing. You’ll be more successful and accomplish your goals faster if you have a few modern tools at your disposal. If your reading this you likely have most of them.

Tools include a website, that can be updated quickly or a Facebook business page because a Facebook business page allows you to instantly change and update your business information, such as opening hours and phone number. Never, ever leave this information off your website, online review or directory, or Facebook business page. No one wants to go to a bar and find it closed, so many will call first. This convenience is similar to what can be accomplished with having your bar business listed on BeachBarLife.com.

Not only do different marketing strategies help, it’s a mandatory platform for menu information, so it might be a good idea to sign up so that your menu can be indexed by these sources to become discoverable online.

Tiki Bars Social Media Marketing

Is the Latest and Greatest form of Word-of-Mouth Marketing. Companies like Twitter, Facebook, Instagram and Snapchat with their cutting-edge targeting proficiencies let your word of mouth ads focus on potential customers within a given region. Facebook and Instagram are great methods to begin a social media word of mouth promotion. More and more, Facebook and Instagram are tied at the hip.

Everyone knows stories with photos get more attention

Give customers an incentive to share their photos or posts so that their friends will see them on Facebook or Instagram is effective and inexpensive. “First drink free when you “like” us or post a photo from here on Facebook or Instagram.” “Write a review for a free dessert with dinner.” Cross promotion of online reviews is a useful way to save you time and money in your marketing and gives you additional information to include on your business website.

Start Your Own Bar Blog

Many think starting a blog is time-consuming and a big chore. Contrarily, it only takes a 350-word blurb about your business to benefit from search engine optimization (SEO), throw in a keyword or phrase every 100 words, and you have near-free advertising.

One of your staff may even consider themselves a writer or might volunteer as a website admin. BTW, if you write about what happened at the bar Friday or Saturday night, it might be wise to “change the names to protect the innocent.”

If you’re an astute instructor and wise bar owner carefully employing your regulars, I promise someone knows someone, who knows someone, and somebody will be happy to assist in developing your bar business through media presence. And, with the software available and websites offering “drag and drop” and “paint by the numbers” websites. Unless you’re a lot dumber than a box of rocks, you can D-I-Y it in a few hours. Remember human beings and even staff, take pleasure in being asked their opinions or for help.

When posting, be sure to have an orderly timetable. I find daily postings a bit too much. I suggest a weekly or a once every two weeks posting. Whatever you decide on just make sure you choose a posting schedule you can realistically complete.

When it comes to what to write about. Make sure that’s appreciated by your patrons. Things like announcing a new drink menu, asking regulars to create a signature cocktail, or upcoming events are excellent topics.

Don’t forget every holiday is a promotion, like July 4th, Super Bowl, Cinco de Mayo, etc. plan ahead, make it festive, and make sure everyone knows the plan. Other topics are those that your patrons value such as beach events, a new band, or a plan to help with a community event. Try to write something patrons would be motivated to share with their friends. It is best to focus on readability (something interesting) than to concentrate on your business.

A bar blog and Social Media are terrific ways to attract new customers and entice your reliable regular patrons to comment online. Online advertising to reach new potential clients can work very well…if done correctly.

Bar Business Make Sure You’re on Google and Apple Maps

Google and Apple maps can help people find your business. Not everyone has GPS on their dashboard, so being able to look at your business on a map makes it easier to be found.

Last but certainly not least, I’d like to comment on another “Word of Mouth” advertising area. Your staff can bring you total success or total failure. If any employee shows any lack of enthusiasm, talk to them immediately. Try to unearth any underlying issues causing the negative feeling and try to find a fast fix. Even if you cannot, which is likely the case, just listening to their concerns and actuality caring about their situation can lead to a “Word of Mouth” endorsement.

Treat your staff members with appreciation, and hopefully, your employees will do the same for you and your bar business. Reward the best employees well, get rid of the worst. Attitude is everything!

Try having a Q&A at your next weekly staff meeting. A Q&A or a FAQ meeting allows staffers an opportunity to participate and contribute in a more open forum. Also, pay attention to what is not said. I’ve caught myself on numerous occasions, talking to an employee, a friend, or even a family member, but not really hearing anything that was said, let alone hearing any subconscious message they may have been trying to convey to me. Many times, we are guilty of not listening to hear but listening to respond. If you really listen, there may be no need to respond.

Before you worry about anything above, make sure people love being at your place.
Not only do different marketing strategies help bring in new customers, they are mandatory to make a difference.

Let Word-of-Mouth, Social media, and BeachBarLife.com build your business to new heights.